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Quitting the Big Five

Could you quit all the companies that make up Silicon Valley’s Big Five? How hard would it be to reduce your footprint down to only one of them?

In a course I teach on digital tech and Christian practice, I walk through an exercise with students. I ask them to name the Big Five (or more) Silicon Valley companies that so powerfully define and delimit our digital lives. They can also name additional apps and platforms that take up time and space in their daily habits. I then ask them:

Supposing you continued to use digital technology—supposing, that is, you did not move onto a tech-free country ranch, unplugged from the internet and every kind of screen—how many of these Big Tech companies could you extract yourself from without serious loss? Put from another angle, what is the fewest possible such companies you need to live your life?

In my own life, I try to implement a modest version of this. I like to daydream, however, about a more radical version. Let me start with the former then turn to the latter.

In my own life, here’s my current entanglement with the Big Tech firms:

Meta: None whatsoever (I don’t have a Facebook or Instagram account), with the exception of WhatsApp, which is useful for international and other types of communication. Recently, though, I’ve been nudging those I talk to on WhatsApp to move to another app, so I could quit Zuckerberg altogether.

Microsoft: I use Word (a lot) and PowerPoint (some) and Excel (a bit). Though I’m used to all three, I could live without them—though I’d have two decades’ worth of Word files I’d need to archive and/or convert.

Google: I’ve had the same Gmail account for fifteen years, so it would be a real loss to give it up. I don’t use GoogleMaps or any other of Google’s smartphone apps. I use GoogleDocs (etc.) a bit, mostly when others want to collaborate; I avoid it, though, and would not miss it.

Amazon: I’m an Amazon originalist: I use it for books. We pay for Prime. We also use it to buy needs and gifts for our kids and others. For years I threw my body in front of purchasing an Alexa until my household outvoted me just this summer. Alas.

Apple: Here’s where they get me. I have an iPhone and a MacBook, and I finally gave in and started backing up with a paid account on iCloud. I use iPhoto and Messages and FaceTime and the rest. I’m sure my household will acquire an iPad at some point. In a word, I’m Apple-integrated.

Others: I don’t have TikTok or any other social media accounts. My household has a family Spotify account. I personally use Instapaper, Freedom, and Marco Polo. I got Venmo this summer, but I lived without it for a decade, and could delete it tomorrow. I use Dropbox as well as another online storage business. We have various streaming platforms, but they’ve been dwindling of late; we could live with one or two.

Caveat: I’m aware that digital entanglement takes more than one form, i.e., whether or not I have an Amazon or Gmail or Microsoft (or IBM!) “account,” I’m invariably interacting with, using, and possibly paying for their servers and services in a variety of ways without my even knowing it. Again, that sort of entanglement is unavoidable absent the (Butlerian/Benedictine) move to the wireless ranch compound. But I wanted to acknowledge my awareness of this predicament at least.

Okay. So what would it look like to minimize my formal Big Five “footprint”?

So far as I can see it, the answer is simple: Commit exclusively to one company for as many services as possible.

Now, this may be seriously unwise. Like a portfolio, one’s digital assets and services may be safest and best utilized when highly diversified. Moreover, it’s almost literally putting one’s eggs in a single basket: what if that basket breaks? What if the one company you trust goes bust, or has its security compromised, or finds itself more loyal to another country’s interests than one’s own, so on and so forth?

All granted. This may be a foolish endeavor. That’s why I’m thinking out loud.

But supposing it’s not foolish, it seems to me that the simplest thing to do, in my case, would be to double down on Apple. Apple does hardware and software. They do online storage. They do TV and movies. They do music and podcasts. They’re interoperable. They have Maps and email and word processors and slideshows and the rest—or, if I preferred, I could always use third-party software for such needs (for example, I already use Firefox, not Safari or Chrome).

So what would it take, in my situation, to reduce my Big Tech footprint from five toes to three or two or even just one?

First, delete WhatsApp. Farewell, Meta!

Second, switch to Keynote and TextEdit (or Pages or Scrivener) and some unknown spreadsheet alternative, or whatever other programs folks prefer. Adios, Microsoft!

Third, download my Gmail archive and create a new, private, encrypted account with a trusted service. Turn to DuckDuckGo with questions. Turn to Apple for directions. Avoid YouTube like the plague. Adieu, Google!

Fourth, cancel Prime, ditch the Alexa, use local outlets for shopping, and order books from Bookshop.org or IndieBound.org or directly from publishers and authors. Get thee behind me, Bezos!

Fifth and finally, pray to the ghost of Steve Jobs for mercy and beneficence as I enter his kingdom, a humble and obedient subject—bound for life…

Whether or not it would be wise, could I seriously do this? I’m sort of amazed at how not implausible it sounds. The hardest thing would be leaving Microsoft Word behind, just because I’ve never used anything else, and I write a lot. The second hardest would be losing the speed, cheapness, and convenience of Amazon Prime for ordering books—but then, that’s the decision that would be best for my soul, and for authors, and for the publishing industry in general. As for life without Gmail, that would be good all around, which is why it’s the step I’m most likely to follow in the next few years.

In any case, it’s a useful exercise. “We” may “need” these corporations, at least if we want to keep living digital lives. But we don’t need all of them. We may even not need more than one.

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Brad East Brad East

Personal tech update

It’s been an unplanned, unofficial Tech Week here at the blog. I’ve been meaning to write a mini-update on my tech use—continuing previous reflections like these—so now seems as good a time as any.

It’s been an unplanned, unofficial Tech Week here at the blog. I’ve been meaning to write a mini-update on my tech use—continuing previous reflections like these—so now seems as good a time as any.

–I deactivated my Twitter account on Ash Wednesday, and I couldn’t be happier about the decision. It was a long time coming, but every time I came close to pulling the trigger I froze. There was always a reason to stay. Even Lent provided an escape hatch: my second book was being published right after Easter! How could I possibly hawk my wares—sorry, “promote my work in the public sphere”—if I wasn’t on Twitter? More to the point, does a writer even exist if he doesn’t have a Twitter profile? Well, it turns out he does, and is much the healthier for it. I got out pre–Elon Musk, too, which means I’ve been spared so much nonsense on the proverbial feed. For now, in any case, I’m keeping the account by reactivating then immediately deactivating it every 30 days; that may just be a sort of digital security blanket, though. Life without Twitter is good for the soul. Kempis and Bonhoeffer are right. Drop it like the bad habit that it is. Know freedom.

–I deleted my Facebook account two or three years ago, and I’ve never looked back. Good riddance.

–I’ve never had Instagram, TikTok, Snapchat, or any of the other nasty social media timesucks folks devote themselves to.

–For the last 3-4 years I’ve been part of a Slack for some like-minded/like-hearted Christian writers, and while the experience has been uniformly positive, I realized that it was colonizing my mind and thus my attention during the day, whether at work or at home. So, first, I set up two-factor authentication with my wife’s phone, which means I need her to give me access if I’m signed out; and, second, I began limiting my sign-ins to two or three Saturdays per month. After a few months the itch to be on and participate constantly in conversations has mostly dribbled away. Now I might jump on to answer someone’s question, but only for a few minutes, and not to “stay on” or keep up with all the conversations. I know folks for whom this isn’t an issue, but I’ve learned about myself, especially online, that it’s all or nothing. As with Twitter, I had to turn off the spout, or I would just keep on drinking until it made me sick.

–I don’t play video games, unless it’s a Mario Kart grand prix with my kiddos.

–I only occasionally use YouTube; nine times out of ten it’s to watch a movie trailer. I cannot relate to people, whether friends and students, who spend hours and hours on YouTube. I can barely watch a Zoom conversation for five minutes before needing to do something else with my time.

–I subscribe to Spotify, because it’s quality bang for your buck. I’d love to divest from it—as my friend Chris Krycho constantly abjures me to do—but I’m not sure how, should I want to have affordable, legal access to music (for myself as well as my family).

–I subscribe to Audible (along with Libby), because I gave up podcasts for audiobooks last September, a decision about which I remain ecstatic, and Audible is reasonably priced and well-stocked and convenient. If only it didn’t feed the Beast!

–I happily use Instapaper, which is the greatest app ever created. Hat tip to Alan Jacobs, from whom I learned about it in, I believe, his book Reading for Pleasure in an Age of Distraction. I’ve even paid to use the advanced version, and will do so again in the future if the company needs money to survive.

–I’ve dumbed down my iPhone as much as is in my power to do. I’ve turned off location services, the screen is in grayscale, and I’m unable to access my email (nor do I have my password memorized, so I can’t get to my inbox even if I’m tempted). I can call or text via Messages or WhatsApp. I have Audible, Spotify, and Instapaper downloaded. I use Marco Polo for friends and family who live far away. And that’s it. I aim to keep my daily phone usage to 45 minutes or so, but this year it’s been closer to 55-75 minutes on average.

–I use a MacBook Pro for work, writing, and other purposes; I don’t have an iPad or tablet of any kind. My laptop needs are minimal. I use the frumpy, clunky Office standbys: Word, Excel, PowerPoint. I’ve occasionally sampled or listened to pitches regarding the glories of alternatives to Word for writing, but honestly, for my needs, my habits, and my convenience, Word is adequate. As for internet browsing, I use Firefox and have only a few plug-ins: Feedly for an RSS reader, Instapaper, and Freedom (the second greatest app ever)—though I’ve found that I use Freedom less and less. Only when (a) I’m writing for 2-4 or more hours straight and (b) I’m finding myself distracted by the internet (but don’t need access to it); I pay to use it but may end up quitting if I find eventually that I’ve developed the ability to write without distraction for sustained periods of time.

–I’ve had a Gmail account since 2007; I daydream about deleting my Google account and signing up for some super-encrypted unsurveiled actually-private email service (again, Krycho has the recs), but so far I can’t find it within me to start from scratch and leave Gmail. We’ll see.

–I have the same dream about Amazon, which I use almost every day, order all my books from, have a Prime account with, and generally resent with secret pleasure (or enjoy with secret resentment). Divesting from Amazon seems more realistic than doing so from either Apple or Google, but then, how does anyone with a modest budget who needs oodles of books (or whatever) for their daily work purchase said books (or whatever) from any source but Amazon? That’s not a nut I’ve managed to crack just yet.

–I don’t have an Alexa or an Echo or an Apple Watch or, so far as I know, any species of the horrid genus “the internet of things.”

–In terms of TV and streaming services, currently my wife and I pay for subscriptions with … no platforms, unless I’m mistaken. At least, we are the sole proprietors of none. On our Roku we have available Netflix, Prime, Hulu, Disney+, Apple+, HBO Max, and YouTubeTV. But one of these is free with our cellular service (Hulu), two of them are someone else’s account (Apple+ and YouTubeTV), and another is a byproduct of free shipping (Prime). We pay a nominal fee as part of extended family/friend groups for Netflix and HBO, and honestly we could stop tomorrow and we’d barely notice. We paid a tiny fee up front for three years of Disney+, and if we could have only one streaming service going forward, that’s what we’d keep: it has the best combination of kids, family, classic, and grown-up selections, and you can always borrow a friend’s password or pay one month’s cost to watch a favorite/new series/season before canceling once it’s over. As for time spent, across a semester I probably average 3-7 hours of TV per week. I’ve stopped watching sports altogether, and I limit shows to either (a) hands-down excellence (Better Call Saul, Atlanta, Mare of Easttown), (b) family entertainment (basically, Marvel and Star Wars), or (c) undemanding spouse-friendly fare (Superstore, Brooklyn 99, Top Chef). With less time during the school year, I actually end up watching more TV, because I’m usually wiped by the daily grind; whereas during the summer, with much more leisure time, I end up reading or doing other more meaningful things. I will watch the NBA playoffs once grades are submitted, but then, that’s nice to put on in the background, and the kids enjoy having it on, too.

–Per Andy C.’s tech-wise advice, we turn screens off on Sundays as a general rule. We keep an eye on screen time for the kids Monday through Thursday, and don’t worry about it as much on Friday and Saturday, especially since outdoor and family and friend activities should be happening on those days anyway.

–Oddly enough, I made it a goal in January of this year to watch more movies in 2022. Not only am I persuaded that, my comparison to television, film is the superior art form, and that the so-called golden age of peak TV is mostly a misnomer, I regret having lost the time—what with bustling kids and being gainfully employed—to keep up with quality movies. What time I do have to watch stuff I usually give to TV, being the less demanding medium: it’s bite size, it always resolves (or ends on a cliffhanger), and it doesn’t require committing to 2-3 hours up front. I’ve mostly not been successful this year, but I’m hoping the summer can kickstart my hopes in that area.

–If I’m honest, I find that I’ve mostly found a tolerable equilibrium with big-picture technology decisions, at least on an individual level. If you told me that, in two years, I no longer used Amazon, watched even less TV, and traded in my iPhone for a flip phone, I’d be elated. Otherwise, my goals are modest. Mainly it has to do with time allocation and distraction at work. If I begin my day with a devotional and 2-4 hours of sustained reading all prior to opening my laptop to check email, then it’s a good day. If the laptop is opened and unread mail awaits in the inbox, it’s usually a waste of a day. The screen sucks me in and the “deep work” I’d hoped to accomplish goes down the drain. That may not be how it goes for others, but that’s how it is with me.

–The only other tech-related facet of my life I’m pondering is purchasing a Kobo Elipsa (again, on the recommendation of Krycho and some other tech-wise readerly types). I’m not an especially good reader of PDFs; usually I print them out and physically annotate them. But it would be nice to have a reliable workflow with digital files, digital annotations, and searchable digital organization thereof. It would also help with e-reading—I own a 10-year old Kindle but basically never use it—not only PDFs for work but writings in the public domain, ePub versions of new books I don’t need a physical copy of (or perhaps can only get a digital version of, for example, via the library), and Instapaper-saved articles from online sources. I’ve never wanted a normal tablet for this purpose because I know I’d just be duped into browsing the web or checking Twitter or my inbox. But if Kobo is an ideal balance between a Kindle and an iPad, designed for the sole purpose for which I need it, then I may end up investing in it here in the next year or two.

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Brad East Brad East

The meta mafia

Here’s something Mark Zuckerberg said during his indescribably weird announcement video hawking Facebook’s shift into the so-called metaverse: There are going to be new ways of interacting with devices that are much more natural. Instead of typing or tapping, you’re going to be able to gesture with your hands, say a few words, or even just make things happen by thinking about them. Your devices won’t be the focal point of your attention anymore. Instead of getting in the way, they’re going to give you a sense of presence in the new experiences that you’re having and the people who you’re with. And these are some of the basic concepts for the metaverse.

Here’s something Mark Zuckerberg said during his indescribably weird announcement video hawking Facebook’s shift into the so-called metaverse:

There are going to be new ways of interacting with devices that are much more natural. Instead of typing or tapping, you’re going to be able to gesture with your hands, say a few words, or even just make things happen by thinking about them. Your devices won’t be the focal point of your attention anymore. Instead of getting in the way, they’re going to give you a sense of presence in the new experiences that you’re having and the people who you’re with. And these are some of the basic concepts for the metaverse.

There are many things to say about this little snippet—not to mention the rest of his address. (I’m eagerly awaiting the 10,000-word blog-disquisition on the Zuck’s repeated reference to “presence” by contradistinction to real presence.) But here’s the main thing I want to home in on.

In our present practice, per the CEO of Facebook-cum-Meta, devices have become the “focal point” of our “attention.” Whereas in the future being fashioned by Meta, our devices will no longer “get in the way” of our “presence” to one another. Instead, those pesky devices now out of the way, the obstacles will thereby be cleared for the metaverse to facilitate, mediate, and enhance the “sense of presence” we’ve lost in the device-and-platform obsessions of yesteryear.

Now suppose, as a thought experiment, that an anti–Silicon Valley Luddite wanted to craft a statement and put it into the mouthpiece of someone who stands for all that’s wrong with the digital age and our new digital overlords—a statement rife with subtle meanings legible only to the initiated, crying out for subtextual Straussian interpretation. Would one word be different in Zuckerberg’s script?

To wit: a dialogue.

*

Question: Who introduced those ubiquitous devices, studded with social media apps, that now suck up all our attention, robbing us of our sense of presence?

Answer: Steve Jobs, in cahoots with Mark Zuckerberg, circa 15 years ago.

Question: And what is the solution to the problem posed by those devices—a problem ranging from partisan polarization to teen addiction to screens to social anomie to body image issues to political unrest to reduced attention spans to diffuse persistent low-grade anxiety to massive efforts at both disinformation and censorship—a problem, recall, introduced by (among others) Mr. Zuckerberg, which absorbs and deprives us all, especially young people, of the presence and focus necessary to inhabit and navigate the real world?

Answer: The metaverse.

Question: And what is that?

Answer: An all-encompassing digital “world” available via virtual reality headsets, in which people, including young people, may “hang out” and “socialize” (and “teleport” and, what is the Zuck’s go-to weasel word, “connect”) for hours on end with “avatars” of strangers that look like nothing so much as gooey Minecraft simulacra of human beings.

Question: And who, pray tell, is the creator of the metaverse?

Answer: Why, the creator of Facebook: Mark Zuckerberg, CEO of Meta.

Question: So the problem with our devices is not that they absorb our attention, but that they fall short of absolute absorption?

Answer: Exactly!

Question: So the way the metaverse resolves the problem of our devices’ being the focal point of our attention is by pulling us into the devices in order to live inside them? So that they are no longer “between” or “before” us but around us?

Answer: Yes! You’re getting closer.

Question: Which means the only solution to the problem of our devices is more and better devices?

Answer: Yes! Yes! You’re almost there!

Question: Which means the author of the problem is the author of the solution?

Answer: You’ve got it. You’re there.

Question: In sum, although the short-sighted and foolish-minded among us might suppose that the “obvious solution” to the problem of Facebook “is to get rid of Facebook,” the wise masters of the Valley propose the opposite: “Get rid of the world”?

Answer: This is the way. You’ve arrived. Now you love Big Zuckerberg.

*

Lest there be any doubt, there is a name for this hustle. It’s a racket. When a tough guy smashes the windows of your shop, after which one of his friends comes by proposing to protect you from local rowdy types, only (it goes without saying) he requires a weekly payment under the table, you know what’s happening. You’re not grateful; you don’t welcome the proposal. It’s the mafia. And mob protection is fake protection. It’s not the real thing. The threat and the fix wear the same face. Maybe you aren’t in a position to decline, but either way you’re made to be a fool. Because the humiliation is the point.

Mark Zuckerberg is looking us in the eyes and offering to sell us heroin to wean us off the cocaine he sold us last year.

It’s a sham; it’s a racket; it’s the mob; it’s a dealer.

Just say no, y’all.

Just. Say. No.

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Brad East Brad East

Luddites and climate activists, unite!

I encourage you to read Ben Tarnoff's piece in The Guardian from a couple months back: "To decarbonize we must decomputerize: why we need a Luddite revolution." The very worst approach to technology is fatalism: it's inevitable; it's the future; we just have to accept it. The second worst approach is denialism: it's not so bad, since (obviously and necessarily) nothing so central to our lives could as bad as the naysayers suggest. The third worst approach is a failure to make connections. This last characteristic is one oddly ubiquitous among liberal folks I talk to about this issue. If either free-market liberalism or the digitization of our lives is so good, then why are the effects so bad for the environment? And what brakes stand in the way of further ecological harm? Denial underwriting technological fatalism certainly won't do the trick.

Perhaps climate activists are allies in waiting for Luddites, and vice versa. As Tarnoff observes, both perceive the costs of technology in the present tense. In a time obsessed with either moment-to-moment minutiae that don't matter or a utopian future that doesn't exist, the present problems bearing down on us, in the form of both climate change and technological takeover, seem like the right place to begin.
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Brad East Brad East

Against pop culture

Christians love pop culture these days. But the subset of Christians who love pop culture the most is pastors, writers, and academics. Pop culture as a mode of "engagement"; pop culture as a means of "reaching" this or that group; pop culture as a way of "relating" to students: all these and more are celebrated and commended and practiced in churches, classrooms, and websites every day. "Finding the gospel in [pop culture artifact X]" is a ubiquitous and representative genre. Christians love pop culture, and Christians with an audience want fellow Christians to love pop culture.

Why is that? Why should Christians like, love, or "engage with" pop culture?

I don't think there are very many, or perhaps any, good answers to that question.

Now, sociologically and empirically, we can surely posit some reasons for the lovefest. Christians, especially conservative Christians, especially conservative evangelical Christians, have tended to be socially and culturally disreputable, either isolated or self-exiled from dominant norms, media, and elite artistic production. When that has taken the form of anxious parents "protecting" their children from, say, Disney or Hollywood, it could assume unhealthy forms. Moreover, once such children grow up—or, perhaps, move up in terms of class—they may discover that, as it happens, The Lion King and Return of the Jedi and even some R-rated movies aren't so bad after all.

More broadly, knowledge of pop culture is the lingua franca of upwardly mobile bourgeois-aspirational twenty- and thirty-somethings working white collar jobs in big cities (not to mention college, the gateway to such a destination). I remember a long car ride I once took with three academic colleagues, one of whom had not seen a single "relevant" or popular film or TV show from the previous decade. The result? He basically sat out the conversation for hours at a stretch. What did he have to contribute, after all? And what else was there to talk about?

But such explanations are just that, explanations, not reasons for why Christians (or anyone) ought to be enthusiastic consumers of pop culture, much less evangelists for it. And rather than flail around for half-baked arguments in support of that view, let me just posit the contrary: there are no good reasons. The boring fact is that Christians like pop culture for the same reasons everyone else does—it's convenient, undemanding, diverting, entertaining, and socially rewarded—and Christians with an audience either (1) rationalize that fact with high-minded justifications, (2) invest that activity with meaning it lacks (but "must" have to warrant the time Christians give to it), or (3) instrumentalize it toward other, non-trivial ends.

Options 1 and 2 are dead ends. Option 3 is well-intended but, nine times out of ten, also a dead end.

The truth is that, for every hour that you do not spend watching Netflix, your life will be improved, and you will have the opportunity to do something better with that time. (I'm generalizing: if, instead of watching Netflix, you break one of the 10 commandments, then you will have done something worse with your time.) Reading, cooking, gardening, playing a board game, building something with your hands, chatting with a neighbor, grabbing coffee with a friend, serving in a food pantry, learning a language, cleaning, sleeping, journaling, praying, sitting on your porch, resting, catching up with your spouse or housemate: every one of these things would be a qualitative improvement on streaming a show or movie (much less scrolling infinitely on Instagram or Twitter). There is no argument for spending time online or "engaging" pop culture as a better activity for Christians with time on their hands than these or other activities. Netflix is always worse for your soul—and your mind, and your heart, and your body—than the alternative.

Now, does that mean you should never, ever stream a show? No, although this is usually too quick an escape route for those who would evade the force of the claim. ("Jesus, I know you said turn the other cheek, but could you, quickly though in detail, provide conditions for my justifiably harming or even taking the life of another human being?") My argument here is not against the liceity of ever streaming a show or otherwise engaging pop culture; it is against the ostensibly positive reasons in favor its being a good thing Christians ought to do, indeed, ought to care about doing, with eagerness and energy. Because that is a silly thing to believe, and the silliness should be obvious.

I had been meaning to write something like this the last year or two, but a recent exchange between Matthew Lee Anderson, in his newsletter, and his readers, including Brett McCracken, prompted me to finally get these thoughts down. The short version is that Matt suggests people delete their Netflix accounts, and people think that goes too far. (To be clear: Whenever anyone anywhere at any time suggests that people delete their [anything digital/online/social media], I agree reflexively.) The present post isn't meant as an intervention in that conversation so much as a parallel, complementary reflection. Any and all libertarian (in the sense of a philosophy of the will's freedom) Christian accounts of pop culture, Netflix, social media, etc., fail at just this point, because they view individuals as choosers who operate neutrally with options arrayed before them, one of which in our day happens to be flipping Netflix on (or not) and "deciding" to watch a meaty, substantive Film instead of binging bite-size candy-bar TV. But that is not an accurate depiction of the situation. Netflix—and here again I'm using Netflix as a stand-in for all digital and social media today—is a principality and a power, as is the enormous flat-screen television set, situated like a beloved household god in every living room in every home across the country. It calls for attention. It demands your love. It wants you. And its desire for you elicits desire in you for it. It is, therefore, a power to be resisted, at least for Christians. Such resistance requires ascesis. And ascesis means discipline, denial, and sometimes extreme measures. It might mean you suffer boredom and lethargy on a given evening. It might mean you have to read a book, or use your hands. It might even mean you won't catch the quippy allusions in a shallow conversation at work. So be it.

A final word, or postscript, speaking as a teacher. I have too many colleagues (across the university and in other institutions) who have effectively admitted defeat in the long war between 20-year olds' habits and the habits of the classroom, and who thus not only employ various forms of visual media in class (assuming students cannot learn without them) but actively encourage and solicit students' use of and engagement with social and digital media and streaming entertainment in assignments outside class. Granting that there are appropriate forms of this (for example, in a course on Christianity and culture, one of my assignments is a film critique), I am thinking of more extreme versions of this defeatism. What I mean is the notion that "this generation" simply cannot be expected to read a book cover to cover, or that the book must be pitched at a 9th-grade level, or that assignments "ought" to "engage" other forms of digital media, because "this is the world we live in." Education must be entertaining, lest the students not be educated at all. But as Neil Postman has taught us, when education is made to be entertaining, students do not learn while also happening to be entertained. They learn that learning itself must always be fun. And when it isn't, that must be a failure of some kind.

Our students do not need us to encourage their Netflix and Twitter and other digital habits. They need us to help them unlearn them, so far as is possible within the limits afforded us. Acceptance is not realism, in the classroom any more than in our own lives. Acceptance is acquiescence and retreat. For Christians, at least, that is not an option.
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Brad East Brad East

Are there good reasons to stay on Twitter?

Earlier this week Nolan Lawson wrote a brief post extolling people to get off Twitter. He opens it by saying, "Stop complaining about Twitter on Twitter. Deny them your attention, your time, and your data. Get off of Twitter. The more time you spend on Twitter, the more money you make for Twitter. Get off of Twitter."

Alan Jacobs picked up on this post and wrote in support: "The decision to be on Twitter (or Facebook, etc.) is not simply a personal choice. It has run-on effects for you but also for others. When you use the big social media platforms you contribute to their power and influence, and you deplete the energy and value of the open web. You make things worse for everyone. I truly believe that. Which is why I’m so obnoxiously repetitive on this point."

I've written extensively about my own habits of technology and internet discipline. I deleted my Facebook account. I don't have any social media apps on my iPhone; nor do I even have access to email on there. I use it for calls, texts, podcasts, pictures of my kids (no iCloud!), directions, the weather, and Instapaper. I use Freedom to eliminate my access to the internet, on either my phone or my laptop, for 3-4 hours at a time, two to three times a day. I don't read articles or reply to emails until lunch time, then hold off until end of (work) day or end of (actual) day—i.e., after the kids go to bed. I'm not on Instagram or Snapchat or any of the new social media start-ups.

So why am I still on Twitter? I'm primed to agree with Lawson and Jacobs, after all. And I certainly do agree, to a large extent: Twitter is a fetid swamp of nightmarish human interaction; a digital slot machine with little upside and all downside. I have no doubt that 90% of people on Twitter need to get off entirely, and 100% of people on Twitter should use it 90% less than they do. Twitter warps the mind (journalism's degradation owes a great deal to @Jack); it is unhealthy for the brain and damaging for the soul. No one who deleted their Twitter account would become a less well-rounded, mentally and emotionally and spiritually fulfilled person.

So, again: Why am I still on Twitter? Are there any good reasons to stay?

For me, the answer is yes. The truth is that for the last 3 years (the main years of my really using it) my time on Twitter has been almost uniformly positive, and there have been numerous concrete benefits. At least for now, it's still worth it to me.

How has that happened? Partly I'm sure by dumb luck. Partly by already having instituted fairly rigorous habits of discipline (it's hard to fall into the infinite scroll if the scroll is inaccessible from your handheld device! And the same goes for instant posting, or posting pictures directly from my phone, which I can't do, or for getting into flame wars, or for getting notifications on my home screen, which I don't—since, again, it's not on my phone, and my phone is always (always!) on Do Not Disturb and Silent and, if I'm in the office, on Airplane Mode; you get it now: the goal is to be uninterrupted and generally unreachable).

Partly it's my intended mode of presence on Twitter: Be myself; don't argue about serious things with strangers; only argue at all if the other person is game, the topic is interesting, and the conversation is pleasant or edifying or fun; always think, "Would my wife or dad or best friend or pastor or dean or the Lord Jesus himself approve of this tweet?" (that does away with a lot of stupidity, meanness, and self-aggrandizement fast). As a rule, I would like for people who "meet" me on Twitter to meet me in person and find the two wholly consonant. Further, I try hard never to "dunk" on anyone. Twitter wants us to be cruel to one another: why give in?

I limit my follows fairly severely: only people I know personally, or read often, or admire, or learn something from, or take joy in following. For as long as I'm on Twitter I would like to keep my follows between 400 and 500 (kept low through annual culling). The moment someone who follows me acts cruelly or becomes a distraction, to myself or others, I immediately mute them (blocks are reserved, for now, for obvious bots). I don't feel compelled to respond to every reply. And I tend to "interface" with Twitter not through THE SCROLL but through about a dozen bookmarked profiles of people, usually writers or fellow academics, who always have interesting things to say or post links worth saving for later. All in all, I try to limit my daily time on Twitter to 10-30 minutes, less on Saturdays and (ordinarily, or aspirationally) zero on Sundays—at least so long as the kids are awake.

So much for my rules. What benefits have resulted from being on Twitter?

First, it appears that I have what can only be called a readership. Even if said readership comprises "only" a few hundred folks (I have just over a thousand followers), that number is greater than zero, which until very recently was the number of my readers not related to me by blood. And until such time (which will be no time) that I have thousands upon tens of thousands of readers—nay, in the millions!—it is rewarding and meaningful to interact with people who take the time to read, support, share, and comment on my work.

(That raises the question: Should the time actually come, and I'm sure that it will, when I am bombarded by trolls and the rank wickedness that erupts from the bowels of Twitter Hell for so many people? I will take one of two courses of action. I will adopt the policy of not reading my replies, as wise Public People do. But if that's not good enough, that will be the day, the very day, that I quit Twitter for good. And perhaps Lawson and Jacobs both arrived at that point long ago, which launched them off the platform. If so, good for them.)

Additionally, I have made contacts with a host of people across the country (and the world) with whom I share some common interest, not least within the theological academy. Some of these have become, or are fast becoming, genuine friendships. And because we theologians find reasons to gather together each year (AAR/SBL, SCE, CSC, etc.), budding online friendships actually generate in-person meetings and hangouts. Real life facilitated by the internet! Who would've thought?

I have also received multiple writing opportunities simply in virtue of being on Twitter. Those opportunities came directly or indirectly from embedding myself, even if (to my mind) invisibly, in networks of writers, editors, publishers, and the like. (I literally signed a book contract last week based on an email from an editor who found me on Twitter based on some writing and tweeting I'd done.) As I've always said, academic epistemology is grounded in gossip, and gossip (of the non-pejorative kind) depends entirely on who you know. The same goes for the world of publishing. And since writers and editors love Twitter—doubtless to their detriment—Twitter's the place to be to "hang around" and "hear" stuff, and eventually be noticed by one or two fine folks, and be welcomed into the conversation. That's happened to me already, in mostly small ways; but they add up.

So that's it, give or take. On a given week, I average 60-90 minutes on Twitter spread across 5-6 days, mostly during lunch or early evening hours, on my laptop, never on my phone, typically checking just a handful of folks' profiles, sending off a tweet or two myself, never battling, never feeding the trolls, saving my time and energy for real life (home, kids, church, friends) and for periods of sustained, undistracted attention at work, whether reading or writing.

Having said that, if I were a betting man, I would hazard a guess that I'll be off Twitter within five years, or that the site will no longer exist in anything like its current form. My time on Twitter is unrepresentative, and probably can't last. But so long as it does, and the benefits remain, I'll "be" there, and I think the reasons I've offered are sufficient to justify the decision.
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Brad East Brad East

My technology habits

Developing good technology habits is one of the driving motivations of my daily life. Particularly since I surrendered and got a smart phone (only three years ago), combined with having children (the oldest is six) and getting a job (now in my second year), the possibility for the internet and screens to overtake my every waking moment has never been greater. A little less than two years ago I read Andy Crouch's The Tech-Wise Family, which galvanized and organized my approach to disciplining technology's role in my life. Here's where things stand at the moment.

Phone

I still have an iPhone, though an older and increasingly outdated model. When I read Crouch I realized I was spending more than 2 hours a day on my phone (adolescents average 3-6 hours—some of my students more than that!), and I followed his lead in downloading the Moment app to monitor my usage. Since then I've cut down my daily screen time on my phone to ~45 minutes: 10 or so minutes checking email, 10-20 or so minutes texting/WhatsApp, another 20-30 minutes reading articles I've saved to Instapaper.

I changed my screen settings to black and white, which diminishes the appeal of the phone's image (the eyes like color). My home screen consists of Gmail, Safari, Messages, WhatsApp, Calendar, Photos, Camera, Settings, Weather, Google Maps, and FaceTime. That's it. I have no social media apps. On the next screen I have, e.g., the OED, BibleGateway, Instapaper, Podcasts, Amazon, Fandango, and Freedom (which helps to manage and block access to certain websites or apps).

When we moved to Abilene in June 2016, we instituted a digital sabbath on Sundays: no TV (for kids or us), and minimal phone usage. Elaborating on the latter: I leave my phone in the car during church, and try to leave my phone plugged into the charger in the bedroom or away from living areas during the day. Not to say that we've been perfectly consistent with either of these practices, but for the most part, they've been life-giving and refreshing.

Oh, and our children do not have their own phones or tablets, and they do not use or play on ours, at home or in public. (Our oldest is just now experimenting with doing an educational app on our iPad instead of TV time. We'll see how that goes.)

Social Media

Currently the only social media that I am on and regularly use is Twitter. I was on Facebook for years, but last month I deactivated my account. I'm giving it a waiting period, but after Easter, or thereabouts, unless something has changed my mind, I am going to delete my account permanently. (Reading Jaron Lanier's most recent book had something to do with this decision.) I don't use, and I cannot imagine ever creating an account for, any other social media.

Why Twitter? Well, on the one hand, it has proved to be an extraordinarily helpful and beneficial means of networking, both personally and professionally. I've done my best to cultivate a level-headed, sane, honest, and friendly presence on it, and the results have so far wildly exceeded my expectations. Thus, on the other hand, I have yet to experience Twitter as the nightmare I know it is and can be for so many. Part of that is my approach to using it, but I know that the clock is ticking on my first truly negative experience—getting rolled or trolled or otherwise abused. What will I do then? My hope is that I will simply not read my mentions and avoid getting sucked into the Darkest Twitter Timeline whose vortex has claimed so many others. But if it starts affecting my actual psyche—if I start anxiously thinking about it throughout the day—if my writing or teaching starts anticipating, reactively, the negative responses Twitter is designed algorithmically to generate: then I will seriously consider deactivating or deleting my account.

How do I manage Twitter usage? First, since it's not on my phone, unless I'm in front of my own laptop, I can't access it, or at least not in a user friendly way. (Besides, I mostly use Twitter as I once did checking blogs: I go to individual accounts' home pages daily or every other day, rather than spend time scrolling or refreshing my timeline.) Second, I use Freedom to block Twitter on both my laptop and my phone for extended periods during the day (e.g., when writing or grading or returning emails), so I simply can't access it. Third, my aim is for two or three 5-10 minute "check-ins": once or twice at work, once in the evening. If I spend more than 20 or 30 minutes a day on Twitter, that day is a failure.

Laptop

I have four children, six and under, at home, so being on my laptop at home isn't exactly a realistic persistent temptation. They've got to be in bed, and unless I need to work, I'm not going to sit there scrolling around online indefinitely. I've got better things to do.

At work, my goal is to avoid being on my laptop as much as possible. Unless I need to be on it—in order to write, email, or prepare for class—I keep it closed. In fact, I have a few tricks for resisting the temptation to open it and get sucked in. I'll use Freedom to start a session blocking the internet for a few hours. Or I begin the day with reading (say, 8:00-11:00), then open the laptop to check stuff while eating an early lunch. Or I will physically put the laptop in an annoying place in my office: high on a shelf, or in a drawer. Human psychology's a fickle thing, but this sort of practice actually decreases the psychic desire to take a break from reading or other work by opening the laptop; and I know if I open it, Twitter or Feedly or Instapaper or the NYT or whatever will draw me in and take more time from me than I had planned or wanted.

[Insert: I neglected to mention that one way I try to read at least some of the innumerable excellent articles and essays published online is, first, to save them to Instapaper then, second, to print out the longest or most interesting ones (usually all together, once or twice a month). I print them front and back, two sides to a page, and put them in a folder to read in the evening or throughout the week. This can't work for everyone, but since I work in an office with a mega-printer that doesn't cost me anything, it's a nice way to "read online" without actually being online.]

One of my goals for the new year has been to get back into blogging—or as I've termed it, mezzo-blogging—which is really just an excuse to force myself to write for 15-30 minutes each day. That's proved to require even more hacks to keep me from going down rabbit holes online, since the laptop obviously has to be open to write a blog post. So I'll use Freedom to block "Distractions," i.e., websites I've designated as ones that distract me from productive work, like Twitter or Google.

I've yet to figure out a good approach with email, since I don't like replying to emails throughout the day, though sometimes my students do need a swifter answer than I'd prefer to give. Friday afternoons usually end up my catch-up day.

I should add that I am a binge writer (and editor): so if I have the time, and I have something to write, I'll go for three or six or even nine or more hours hammering away. But when I'm in the groove like that, the distractions are easy to avoid.

Oh, and as for work on the weekends: I typically limit myself to (at most) Saturday afternoon, while the younger kids nap and the older kids rest, and Sunday evening, after the kids go to bed. That way I take most or all of the weekend off, and even if I have work to do, I take 24+ hours off from work (Sat 5pm–Sun 7pm).

TV

In many ways my worst technology habits have to do with TV. Over many years my mind and body have been trained to think of work (teaching and reading and writing) as the sort of thing I do during the day, and rest from work after dinner (or the kids go to bed) means watching television. That can be nice, either as a respite from mentally challenging labor, or as a way to spend time with my wife. But it also implies a profoundly attenuated imagination: relaxation = vegging out. Most of the last three years have been a sustained, ongoing attempt at retraining my brain to resist its vegging-out desires once the last child falls asleep. Instead, to read a novel, to catch up with my wife, to clean up, to grab drinks with friends, to get to bed early—whatever.

If my goal is less than 1 hour per day on my phone, and only as much time on my laptop as is necessary (which could be as little as 30 minutes or as much as 4+ hours), my goal is six (or fewer) hours per week of TV time. That includes sports, which as a result has gone way down, and movies (whether with the kids or my wife). Reasonable exceptions allowed: our 5-month-old often has trouble getting down early or easily, and my wife and I will put on some mindless episode of comedy—current favorite: Brooklyn 99—while taking turns holding and bouncing her to sleep. But otherwise, my current #1 goal is as little TV as possible; and if it's on, something well worth watching.

Video games

I don't have video games, and haven't played them since high school. We'll see if this re-enters our life when our kids get older.

Pedagogy

I've written elsewhere about the principles that inform my so-called Luddite pedagogy. But truly, my goal in my classes is to banish technology from the classroom, and from in front of my students' faces, as much as is within my power. The only real uses I have for it is PowerPoint presentations (for larger lecture courses to freshmen) and YouTube clips (for a certain section of my January intensive course on Christianity and Culture). Otherwise, it's faces looking at faces, ears listening to spoken words, me at the table with the students or up scribbling on the white board. For 80 minutes at a time, I want my students to know what it's like not to constantly be scratching that itch.

Spiritual disciplines

All of this is useless without spiritual disciplines encompassing, governing, and replacing the time I'd otherwise be devoting to technology. I note that here as a placeholder, since that's not what this post is about; perhaps in another post I'll discuss my devotional regimen (which makes it sound far more rigorous than my floundering attempts in fact amount to).

I have been helped so much by learning what others do in order to curb and control their relationship to technology. I hope this might be helpful to others in a similar way.
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Brad East Brad East

Principles of Luddite pedagogy

My classes begin in this way: With phone in hand, I say, "Please put your phones and devices away," and thereupon put my own in my bag out of sight. I then say, "The Lord be with you." (And also with you.) "Let us pray." I then offer a prayer, usually the Collect for the day from the Book of Common Prayer. After the prayer, we get started. And for the next 80 minutes (or longer, if it is a grad seminar or intensive course), there is not a laptop, tablet, or smart phone in sight. If I catch a student on her phone, and Lord knows college students are not subtle, she is counted tardy for the day and docked points on her participation grade. Only after I dismiss class do the addicts—sorry, my students—satiate their gnawing hunger for a screen, and get their fix.

For larger lecture courses (40-60 students) with lots of information to communicate, I use PowerPoint slides. But for smaller numbers and especially for seminars, neither a computer nor the internet nor a screen of any kind is employed during class time. I further require my students to submit their papers (however short or long, however rarely or commonly due) in the form of a printed copy brought to class or dropped off at my office. And for weekly (or random) reading quizzes, students must come prepared with pencil and Scantron; we begin the quiz promptly at the beginning of class, with the questions coming sequentially in large print on the PowerPoint slides. I give them plenty of time for each question, but I do not go back to previous questions. If you arrive late and miss questions or the whole thing, so be it.

I rarely reply immediately to emails, and may not reply at all if the question's answer is specified in the syllabus. I will reply within 24 hours, but I will not reply (unless it is an emergency) after hours, while at home; some days I may not even check my work email between 5:00pm and 6:00am the following morning.

I have a strict attendance policy: I count both tardies and absences; three of the former count as one of the latter; and beginning with three unexcused absences (for a twice-weekly course), I deduct four percentage points from a student's final grade. So, e.g., a student with four unexcused absences and three tardies would go from a 91 to a 79. More than six unexcused absences means an automatic failing grade.

Students behave exactly as you suppose they would. They come to class, they show up on time, they do the reading, and they take hand-written notes. The only distraction they fight is drowsiness (I will not say whether I contribute to that perennial pedagogical opponent). And for two 80-minute blocks of time per week, these students who were in second grade when the first iPhone came out have neither a device in their hands nor a screen before their eyes nor buds in their ears.

It turns out I am a Luddite, at least pedagogically speaking. On the questions raised by this set of issues, my sense is that my colleagues, not just at my university but in the academy generally, are divided into three campus. There are those like me. There are those who find us and our pedagogy desirable, but for reasons intrinsic or extrinsic to themselves they cannot or will not join us and fashion their classrooms accordingly. And then there are those who, on principle, oppose Luddite pedagogy.

This last group, broadly speaking, views screens, phones, tablets, laptops, the internet, etc., as positive supplements or complements to the traditional teaching setting, and want as far as possible to incorporate student use of them in the classroom. This view extends beyond the classroom to, e.g., learning management systems and e-books, videos and podcasts, etc., etc. The scope of the classroom expands to include the digital architecture of LMS: a "space" online where discussion, assignments, interaction, learning, video, editing, grading feedback, and so on are consolidated and intertwined.

What rationale underwrites this perspective? Perhaps it is simply "where we are today," or "what we have to do" in the 21st century, working with digital-native millennials; or perhaps it is neither superior nor inferior to traditional classroom learning, but simply a different mode of teaching altogether, with its own strengths and weaknesses; or perhaps it is not sufficient but certainly necessary alongside the classroom, given its many ostensible benefits; or perhaps it is both necessary and sufficient, superior to because an improvement upon the now defunct pedagogical elements of old: a room, some desks, a teacher and students, some books, a board, paper and pencil.

I'm not going to make an argument against these folks. I think they're wrong, but that's for another day. Rather, I want to think about the basic principles underlying my own not-always-theorized pedagogical Ludditism—a stance I did not plan to take but found myself taking with ever greater commitment, confidence, and articulateness. What might those principles be?

Here's a first stab.

1. I want, insofar as possible, to interrupt and de-normalize the omnipresence of screens in my students' lives.

2. I want, insofar as possible, to get my students off the internet.

3. I want, insofar as possible, for my students to hold physical books in their hands, to turn pages, to read words off a page, to annotate what they read with pen or pencil.

4. I want, insofar as possible, for my students to put pen or pencil to paper, to write out their thoughts, reflections, answers, and arguments in longhand.

5. I want, insofar as possible, for my students to develop habits of silent, contemplative thought: the passive activity of the mind, lacking external stimulation, lost in a world known only to themselves—though by definition intrinsically communicable to others—chasing down stray thoughts and memories down back alleys in the brain.

6. I want, insofar as possible, for my students to practice talking out loud to their neighbors, friends, and strangers about matters of great import, sustained for minutes or even hours at a time, without the interposition or upward-facing promise of the smart phone's rectangle of light; to learn and develop habits of sustained discourse, even and especially to the point of disagreement, offering and asking for reasons that support one or another position or perspective, without recourse to some less demanding activity, much less to the reflexive conversation-stopper of personal offense.

7. I want, insofar as possible, for my students to see that the world to which they have grown accustomed, whose habits and assumptions they have imbibed and intuited without critique, consent, or forethought, is contingent: it is neither necessary nor necessarily good; that even in this world, resistance is possible; indeed, that the very intellectual habits on display in the classroom are themselves a form of and a pathway to a lifetime of such resistance.

8. I want, insofar as possible, for my students to experience, in their gut, as a kind of assault on their unspoken assumptions, that the life of the mind is at once more interesting than they imagined, more demanding than a simple passing grade (not to mention a swipe to the left or the right), and more rewarding than the endless mindless numbing pursuits of their screens.

9. I want, insofar as possible, for my students to realize that they are not the center of the universe, and certainly not my universe; that I am not waiting on them hand and foot, their digital butler, ready to reply to the most inconsequential of emails at a moment's notice; that such a way of living, with the notifications on red alert at all times of the day, even through the night, is categorically unhealthy, even insane.

In sum, I want the pedagogy that informs my classroom to be a sustained embodiment of Philip's response to Nathaniel's challenge in the Gospel of John. Can anything good come from a classroom without devices, from teaching and learning freed from technology's imperious determination?

Come and see.
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